Award-winning social media video

In drought-affected Somalia, only 52 percent of the population has access to a basic water supply. Many water sources are drying up, forcing some children to walk up to 50km daily for water, which is often contaminated with life-threatening diseases.

Working with UNICEF, I designed a hidden camera social experiment video as an innovative way to confront passers-by with the reality of water scarcity in Somalia, asking the question, ‘How far would you walk for water?’ The was released on World Water Day gaining an initial audience of 300,000, which quickly grew to 30 million views in the first month of being online.

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